Microsoft “Mac Book Says”

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A very clever approach for this Surface campaign from Microsoft. I was happy to be part of it. Also, interestingly, a return to shooting in Vancouver, which I did for the SAP videos a year before.

Thanks to McCann New York, Caroline Sollmann, Dan Kim, Will Montgomery and Shayne Millington for having me along!

Top Image: BTS by top producer Sean Frith of Go Field Trip.

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Photographing Elinor Carucci

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