Pairing with TD Bank

When Leo Burnett came to me to do this set of TD ads I was super excited. The layouts were smart and visual: with two full length black-and-white portraits side by side. My main job was to stay out of the way; execute well and don’t mess It up. After prepping substantially and doing a full casting, there was an eleventh hour change - we are now going to shoot real investment advisors and their actual clients. What first seemed like a fool-handy endeavor quickly became a great gift - adding a little gravitas and authenticity to our already strong graphic approach.

Great to work for the first time with the badass Art Producer Sabrina De Luca, and It was indeed a honor to have David Federico at my side for the entire shot. Thank you to Raff and Julie at Full Serve productions for a well run shoot, and Stephen Cribbin for the magical retouching on the Bahamas client shot.  

Behind-the-scenes panoramic photos by Jon Wayne Brown.