Steady Is Exciting

Kinda sums up shooting advertising - steady is exciting. Compared with low-budget editorial and no-budget personal shoots advertising is, by comparison, very steady. Things come up to complicate things for sure, but on an ad shot, with top personnel and a budget to correct the ship, it always works out beautifully. 

This shoot for Glucerna, with Shaun Bruce and Publicis Kaplan Thaler, actually had no snags, with a great production team (lead by Mary Brooks of 3 Star Productions), agency and clients all wonderful and fun to work with. Special props to go the props department - Ed Murphy and Artworks Hollywood.