London Calling!

On a Thursday I received confirmation of a three-week ad shoot in England and the following Tuesday I found myself in London with a full UK crew and a shot list of 17 separate executions.

The ad agency behind this campaign is Adam & Eve London and the client is lastminute.com – Britain’s answer to Priceline and Kayak. The campaign’s theme is that a regular person with a regular paycheck should have the chance to live the lush life (stay at great hotels, have a day at the spa, or eat at a top restaurant) without breaking the bank.

The campaign has been rolling out in Print and Out-of-Home all over across Britain and Ireland over the last month. While I’m certainly proud of the campaign, I’m perhaps most pleased by the behind-the-scenes photo taken as we prepped for our Jacuzzi scenario.

Top Image: An iPhone snap by art buyer Andrea Walji, and yes, I’m wearing a bathing suit.