Smack Down

I had the privilege of shooting with David Kolbusz, Executive Creative Director of Wieden & Kennedy New York and with fantastic results. David is being featured in Shots, the European magazine on advertising and the commercial arts. He invited me to propose some ideas of portraits of him. I pitched five ideas and clearly “being hit by strangers” won.

My favorite thing about working in advertising is collaborating with fantastically creative individuals and David did not disappoint. In fact, he was so engaged with this portrait approach that he was encouraging our street cast hitters to strike him more aggressively. That is until our final participant, who nearly sent David for dental surgery with his powerful left punch (see the video). And hence, the shoot ended with bang, and a whimper.