Commitment is Everything

Artists tend to fall into two groups: those who create out of ego and those who create out of curiosity. Nanfu Wang belongs to the latter. She repeatedly said, “I’m just interested in your process. This is a great chance to see it from the inside."

Before the shoot, I visited her home to scout the location and wardrobe. At some point, maybe because I was comfortable or because she’s clever, I blurted out, “I don’t care if you hate me after this.” She laughed.

I don’t want people to hate me, especially those I admire, but I tell myself this to stay free—unburdened by the need for approval. In an assignment, I have to be all in. The best photos often happen by accident, but those opportunities are made from my commitment.

When I push myself—thinking outside the box with location, timing, or concept—it shows. The subject senses my engagement and wants in; it's an opportunity for them too. People ask, “How did you get them to do that?" The answer is simple: I ask. But it's my full commitment that makes them say yes.

I framed this as a binary, because it’s easier to not be engaged. Frankly, almost no one wants it. It’s inconvenient for family, more work for assistants, and a headache for clients. It would be easier to make safe, flattering images. But I'd rather swing for the fences—create something weird, beautiful, and unforgettable.

Top Image: Nanfu Wang, November 2024. (Much thanks to Thom Powers for introducing us!)

Second Image: I asked Nanfu if she smoked. Surprised by my question, she looked at me intensely, as if to say, “How did you know?” She said that she smoked about once a year, and would be happy to do so for my camera.

Third Image: This sitting was partly done for my accountability group “Checking Focus.” The assignment involved shooting a portrait with beautiful available light, and then later re-shooting it with only strobes. The right image was done with Nanfu’s mother, Zaodi Wang, two months after the left portrait.

Fourth Image: Our studio setup in Nanfu’s living room. BTS photo by Alex Franklin.